AccuLink Technology requested a hero animation and website to clearly communicate their highly specialised microwave communications product to a technical, professional audience.
Working collaboratively with the client's marketing consultancy, Garrett Axford, Studio 62 curated the concept, structure and assisted developing the content, translating complex technology into clear engaging narrative. All of the creative used was produced in-house, from motion design and web development to custom 3D product visualisation, ensuring consistency across animation and web.
The animation uses 2D mixed motion graphics with purposeful typography to demonstrate key product specifications and highlight the technology, applications and markets without overwhelming the viewer. The same thought process and design language carries through to the website, creating a cohesive platform that positions both the company and its technology with confidence.
Built using Framer, the site combines cutting-edge tools with long-term usability, giving the client a modern, flexible platform they can easily manage and evolve. The result is a clear, authoritative showcase that brings AccuLink Technology's technology back into focus.
Reflections on the project from Garrett Axford:
"Based on Garrett Axford’s long-standing relationship with Jake and the team, I knew that we would be able to draw on a range of creative skills that would deliver a high quality set of assets. I particularly appreciate their professionalism and attention to detail, enabling us to work well as a team and to deliver an outstanding result."
